VICE PRESIDENT, OFFLINE MEDIA & STRATEGY
Company: Confidential
Location: Los Angeles
Posted on: November 8, 2024
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Job Description:
Vice President, Offline Media & Strategy
About the Company Leading financial services company specializing
in purchasing future payments for individuals Industry
Financial Services Type
Privately Held Founded
1992 Employees
501-1000 Categories
Specialties
About the Role The Company is in search of a VP, Offline Media and
Strategy to lead and innovate in the areas of TV and direct mail.
The successful candidate will be responsible for developing and
executing a comprehensive offline media strategy that aligns with
the company's growth objectives. This includes planning and
deploying the offline marketing budget, driving an understanding of
the impact of media investments on revenue growth, and ensuring a
cohesive brand strategy that resonates with the target audience.
The role demands a visionary leader with a proven track record in
media planning and buying, particularly in a direct-to-consumer,
performance-based environment.Applicants must have a minimum of 10
years of experience in offline media, with a strong focus on TV,
direct mail, and radio. The VP will be expected to have strong
analytical skills, excellent negotiation abilities, and a deep
understanding of consumer behavior and market trends related to
offline media. Proficiency in media planning tools and software is
essential, as is the ability to manage large-scale media budgets
and drive effective offline media campaigns. The role also requires
the candidate to stay abreast of industry trends, new technologies,
and best practices in offline media, and to have an established
network within the media industry. The VP will work closely with
creative teams, external partners, and agencies to ensure the
development of best-in-class marketing campaigns that effectively
communicate the company's value proposition and drive brand
awareness. Hiring Manager Title
head of marketing Travel Percent
Less than 10% Functions
Keywords: Confidential, Mission Viejo , VICE PRESIDENT, OFFLINE MEDIA & STRATEGY, Advertising , Los Angeles, California
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