Head of Institutional Marketing

Company: CIM
Location: Los Angeles
Posted on: November 8, 2024

Job Description:

About CIM GroupCIM is a community-focused real estate and infrastructure owner, operator, lender, and developer. Our team of experts works together to identify and create value in real assets, benefiting the communities in which we invest. Back in 1994, our three founders focused on projects in Southern California neighborhoods. Today, we are a diverse team of 1,000+ employees with projects across the Americas. Our projects have delivered jobs; created comfortable places to live, work, and relax; and provided necessary and sustainable infrastructure. Our focus on enhancing communities is unwavering, and we strive to make an even greater impact in the years to come. Join us and make an impact today!POSITION PURPOSEThe Head of Institutional Marketing is a B2B position responsible for developing and driving marketing strategies to increase capital raising within the Institutional Channel (i.e. Public and Corporate Pensions, Global Insurance Companies, and Sovereign Wealth Funds). This newly created leadership role will serve as the primary marketing contact to the Institutional Sales and Portfolio Optimization (PO) Teams.RESPONSIBILITIES:

• Develop and present the annual marketing plans for the Institutional Distribution Channel while working closely with the Sales and PO teams.
• Build integrated and individual marketing campaigns grounded in clear marketing briefs designed to attract and retain distribution channel partners.
• Leverage Thought Leadership and Content as an important vehicle for both enhancing the CIM brand and engaging clients and prospects. This will be completed by partnering with internal Subject Matter Experts as well as external agency partners.
• Leverage CRM tools and data to implement sales-driven automated communication streams.
• Define the target audience experience and content within .
• Work closely with the internal Shared Services/Creative, Digital Marketing, and Public Relations teams on both the development and execution of all campaigns.
• Serve as a key partner to other internal shared service constituencies including Compliance, Legal, and Sales Operations.
• Establish and report annual marketing Key Performance Indicators (KPIs) as well as individual campaign metrics.
• Stay abreast of what competitors are doing from a marketing perspective and provide bi-annual assessments.EDUCATION/EXPERIENCE REQUIREMENTS:
  • Bachelor's degree
  • 12+ years' experience in financial services marketing (including experience in institutional, corporate, and/or alternatives investments marketing)ABOUT YOU:
    • You are a dynamic, entrepreneurial individual who thrives on driving business results. You take great pride in your work and the company for which you work. Being a thoughtful, disciplined marketer that knows how to gain buy-in and will follow-through on your commitments are a key part of your personal brand. You are a strong partner who wants to win together with your teammates.
    • Additionally, you have an analytical mind, continuous Test & Learn mentality, and drive for demonstrating the value that Marketing brings to an organization.
    • As a natural leader, you exemplify a can-do attitude who is ready to roll up your sleeves to creatively solve problems and drive for results.
    • You excel in a heavy sales-driven culture and operate effectively and efficiently in a fast-paced deadline-driven environment and can manage multiple tasks while prioritizing among competing work assignments.What CIM offersCIM offers an enriched benefits program as well as a wide range of resources for eligible employees to thrive both inside and outside of work. Some of our benefits include:
      • Medical, dental, and vision
      • Company-subsidized Health Savings Account
      • Company paid life & disability
      • Pre-tax savings accounts
      • 401(k) match
      • Competitive vacation policy
      • Additional voluntary benefits
      • Paid time off for community service
      • Paid Parental Leave: Up to 12 weeksActual base salary considers several factors including but not limited to geography, job-related knowledge, experience, and budget. The anticipated base salary range for the position in Los Angeles is $180,000 - $250,000.How We Feel About Diversity and Inclusion:CIM Group is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on CIM Group.Please inform our Talent team if you need any assistance completing any forms or to otherwise participate in the application process.#LI-BL1
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